Better Cotton is the world’s leading sustainability initiative for cotton.In 2005, as part of a round-table initiative convened by WWF, a group of visionary organizations came together to make sure cotton had a sustainable future. Initial support came from organizations such as adidas, Gap Inc., H&M, ICCO Cooperation, IKEA, International Federation of Agricultural Producers (IFAP), International Finance Corporation (IFC), Organic Exchange, Oxfam, Pesticide Action Network (PAN) UK and WWF.
